Saying thanks to Healthcare Workers during COVID-19

Brand

Mission Statement

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Our Mission

To show our appreciation to front-line healthcare workers, while supporting our beloved local small businesses

Visual Identity

Logo

The logo was designed using a font with solid display letters and fun curves, creating a positive impression.

Colour

We drew color inspiration from the medical field, using light and dark blues reminiscent of scrubs. Additionally, we included a range of positive and bright colors to invoke happiness.

Illustration

All illustrations were created by Rebecca Lourey, adding a unique and visually appealing touch to the project.

Photography Guidelines

It was important to highlight the people our customers would be helping, primarily hospitality and medical workers impacted by COVID-19. We used photography to showcase their stories and create an emotional connection.

Digital Design

Social Media Templates

I created a set of templates that could be used on our social media channels to advertise the product, ensuring consistent branding and visual appeal.

Web Design

E-commerce

I took on the responsibility of designing and building the website, ensuring a seamless and user-friendly e-commerce experience for our users.